Blender, JSON, and WebGL

I'm finally ready to accept it. I've had a love affair with Blender. It's not the most popular 3D tool and it certainly isn't the most widely used, but it's always held a special place in my heart. Oh, and I'm not an artist by any means, so I'm sure that has a bit to do with it.

Anyway, got into some JSON today in the pursuit of web related technologies compatible with WebGL. There are a whole lot of excellent utilities out there but I'm evaluating this one at the moment:

http://code.google.com/p/blender-webgl-exporter/

The fact that it plugs in to Blender sold me as I'm some what familiar with how Blender works. Nothing to report yet, but if there are better tools, utilities, or even model formats, I'm always willing to hear it :)